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Paume is currently shoppable at Ulta.com, followed by an in-store rollout to 700 Ulta Beauty locations across the country on Oct. 27.
October 2, 2025
By: Lianna Albrizio
Associate Editor
Hand care brand Paume is extending its palm (and products!) at Ulta Beauty. Paume is currently shoppable at Ulta.com, followed by an in-store rollout to 700 Ulta Beauty locations across the country on Oct. 27. “Launching with Ulta Beauty is a defining moment for Paume since our debut in early 2021,” said Amy Welsman, founder and CEO. “It is a new chapter in our growth as we bring our hand care to a wider audience. This partnership will help further our mission to lead and define the hand c...
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